Hi

I bring 7 years of experience in UX and product design, and over 10 years in research and design overall. I have worked in all phases of product life cycles, end-to-end in SaaS, AI, B2B, and B2C products and systems, ensuring that industry standards and design principles are met through data-driven decisions. I have concurrently managed 4 projects whilst coordinating 10 others through audits, research, and design consultation. My time managing teams in agile environments has guaranteed that business objectives were met and exceeded, and fostered stakeholder trust.

I am highly skilled in design thinking, product strategy, user research, visual design, prototyping, and collaborating with cross-functional international teams to create innovative solutions.

Notable projects over the years include a critical app feature migration of 200,000 new accounts across 16 products and navigating the absorption and onboarding of former competitor users. Secondly, as the lead Product Researcher and Designer working with Network Rail, which led to a 2021 Brandon Hall Gold in the Best Use of Video for Learning category jointly with Network Rail for Passenger Service Professional Video Series. Thirdly, as Product Lead, implemented product changes derived from qualitative and quantitative insights that resulted in a 64% higher CVR. Finally, developing an innovative Web-chat to support customer service, targeting collated customer pain points to enhance efficiencies and reduce queries by 18%.