Research
I conducted research pertaining to Irish numeracy literacy and how that may affect spending habits and disposable income. This would inform how we frame the content and customer journeys.
Qualitative research
Information Architecture of the home screen was mapped out to determine all end-to-end user flows across the app and determine the verticals and horizontals. The mapping informed the scope of the app and the decision trees available to users.
With the As-is flows and current state of the app defined, open and closed card sorting was conducted to understand how users grouped available products and subjects in the app.
8 Participants who were unfamiliar with permanent tsb services were selected after signing consent forms. They completed the unorganised card sorting of available topics and products within the screen and asked to group them.
Another 8 participants who went through the same screening were asked to group the same available topics under the provided title headings presented in the current home page App.
Card sorting as is vs Group 1 & 2
Design
Information Architecture of the home screen was mapped out to determine all end-to-end user flows across the app and determine the verticals and horizontals. The mapping informed the scope of the app and the decision trees available to users.
With the As-is flows and current state of the app defined, open and closed card sorting was conducted to understand how users grouped available products and subjects in the app.
8 Participants who were unfamiliar with permanent tsb services were selected after signing consent forms. They completed the unorganised card sorting of available topics and products within the screen and asked to group them.
Another 8 participants who went through the same screening were asked to group the same available topics under the provided title headings presented in the current home page App.
